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How AI Is Transforming the Mortgage Industry 

Artificial intelligence is rapidly reshaping the mortgage industry, and Jason Bressler, Chief Technology Officer at United Wholesale Mortgage (UWM), believes the companies that embrace AI today will be the ones leading the industry tomorrow. Speaking from the New York Stock Exchange after ringing the closing bell in celebration of National Mortgage Brokers Day, Bressler shares how UWM is leveraging AI to improve the mortgage experience for brokers and homebuyers alike.

In this conversation, Bressler explains why independent mortgage brokers remain at the center of UWM’s business model, highlighting the benefits of greater choice, competitive rates, and personalized service for consumers. He also discusses UWM’s technology-first approach, revealing that the company builds its platforms in-house with a team of more than 2,000 IT professionals, allowing it to rapidly integrate AI into the tools brokers use every day.

Looking ahead, Bressler offers his vision for the future of mortgage lending, arguing that AI won’t replace professionals but professionals who effectively use AI will outperform those who don’t. He also shares how direct feedback from mortgage brokers drives product innovation and why he believes the wholesale mortgage channel will continue to play a critical role in delivering better outcomes for American homebuyers.

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