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The Business of the World Cup: Billions, Fans, and Messi’s Historic Moment

Lionel Messi has made football history once again, becoming the all-time leading scorer in World Cup history with a record-breaking goal for defending champions Argentina. The milestone moment came in Dallas, exactly years after Diego Maradona’s iconic “Hand of God” goal, adding another legendary chapter to Argentina’s World Cup story. With Argentina already through to the knockout stage, Messi and the world champions continue their pursuit of back-to-back titles.

Beyond the action on the pitch, the 2026 World Cup is creating a massive economic impact across the United States, Canada, and Mexico. Sports business analyst Rick Horrow breaks down the tournament’s record scale, with 104 matches, millions of visitors, billions of viewers, and billions of dollars expected to flow into host cities. From stadium demand to travel challenges, the tournament is reshaping the sports and entertainment landscape across North America.

As the knockout stages approach, excitement continues to build around the US team, international fans, and the business of the world’s biggest sporting event. From ticket sales and tourism to infrastructure and fan experiences, the 2026 World Cup is proving to be more than a football tournament — it is a global economic and cultural phenomenon.

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