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Fraud Prevention Is Shifting From Identity to Intent

As consumers increasingly hand their wallets to AI agents to shop and pay on their behalf, Remy Blaire is joined live at the New York Stock Exchange by Pascal Podvin, co-founder and CRO of nSure.ai, to break down who pays when an AI agent gets scammed. Podvin says liability is one of the key open questions, noting that merchants are resisting because they no longer own the store or the checkout when something goes wrong between the human and the agent.

Podvin says the rise of AI has made social engineering extremely cost effective, which has given birth to authorized fraud, where a person is convinced to send money themselves. He says this shifts the focus from authenticating digital identities to decoding intent. Asked about the recent Binance hack, he calls it an arms race on both sides and says that kind of intrusion is a cybersecurity issue, which is different from the money movement risk nSure.ai underwrites.

Podvin also expects new chargeback rules for disputes between humans and agents, and says the rise of stablecoins and non-reversible payment methods such as A2A, ACH, SEPA, and Pix means the risk still has to be underwritten even without chargebacks. Looking ahead to the new year, he says his team is working on decoding the grammar of fraud, and that the speed of change means there are more questions than answers.

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