UNLV Athletic Director Erick Harper takes listeners inside the business of running a college athletic department. He explains how UNLV’s Rebel Up initiative connects donors with the programs they want to support, how the Rebels balance rising costs with the need to retain athletes, and what it takes to support every sport in a city with a growing pro sports presence. Harper also discusses the role of private capital, the competing demands that shape the college football calendar, and why student-athlete development remains central to his vision for the future of college sports.
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