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The Future of Online Shopping: AI Agents, Digital Identity and Fraud Prevention

Artificial intelligence is transforming digital commerce, financial services and cybersecurity, but it is also enabling increasingly sophisticated forms of fraud. At Money20/20 USA 2026 in Las Vegas, Remy Blaire speaks with Johnny Ayers, Founder and CEO of Socure, about the rapid evolution of AI-powered fraud, the importance of digital identity verification and how autonomous AI agents could fundamentally change the way consumers interact with businesses online.

Ayers examines the growing threat of synthetic identity fraud, deepfakes and AI-enabled financial crime. He highlights how certain fraud attack categories have experienced year-over-year increases exceeding 8,000%, demonstrating how artificial intelligence is making fraudulent activities easier to execute and more difficult to detect. As criminals use advanced AI tools to create convincing identities and automate attacks, Ayers explains why businesses need increasingly sophisticated fraud prevention and identity verification systems.

The conversation explores Socure’s evolution into a comprehensive digital identity and risk intelligence platform. With a reported valuation of $5.2 billion and a rapidly expanding customer base, Socure is strengthening its position across financial services, government, gaming, cryptocurrency and insurance. Ayers discusses how the company’s RiskOS platform combines identity verification, behavioral intelligence, document authentication and biometric technologies to help organizations establish trust throughout the customer journey.

Agentic commerce is another major focus as Ayers explains how AI agents are beginning to move beyond answering questions toward independently completing transactions and performing complex tasks. From purchasing products and booking travel to handling insurance claims and managing financial activities, he explores why autonomous systems could reshape how consumers access digital services. He also discusses how these developments create new requirements for verifying the identity of AI agents and confirming their authorization to act on behalf of legitimate users.

The discussion also examines Socure’s expansion beyond traditional consumer identity verification into business identity and agent verification. Ayers shares how the company is developing capabilities to distinguish human users from autonomous agents, identify legitimate automated activity and support trusted digital transactions. He explains why verifying the identity and permissions of AI agents could become an essential component of financial and commercial infrastructure as software increasingly performs tasks on behalf of consumers.

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