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How Fintech Is Redefining What It Means to Be Your Bank

Banks and fintechs are debating how new AI tools, changing definitions of direct deposit, and the fight for customer primacy are reshaping financial services. At Money20/20 in Las Vegas, JD Durkin speaks with Mary Wisniewski, head of content and host of Yours in Finance at Atomic, about the biggest themes at this year’s conference and where the industry is headed.

Wisniewski says Meta’s Muse is creating a major tension at the event, with the PNC CEO questioning the idea of sharing data with Meta even as consumers are already using it, sparking debate over the ramifications for banking. She says the fight for primacy has changed as people juggle many accounts, cards, and apps, and that Atomic now thinks of primacy as being the primary interface rather than a single card. On direct deposit, she points to a Citi policy that can count money received through Zelle or Venmo, depending on how it is sent, toward waiving a checking account fee once it adds up to $150, which she says reflects the reality of people earning income from sources like Etsy sales or selling flowers at the market rather than a traditional paycheck.

Wisniewski says whether counting those payments as direct deposit is smart or a loophole is debatable, but that it reflects how people actually earn money. Looking ahead, she expects the industry to keep evolving with a gloves-up battle over blocking AI agents, noting Chase has already done so and predicting more will follow. Through her Yours in Finance questionnaire, she says even bankers now suggest that what matters is whether a consumer thinks something is a bank, not whether it has a charter. She adds that financial inclusion still has not moved the needle much and hopes it becomes a meaningful focus.

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