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ZIG Finance’s Pearce Clune on Building the Bridge Between TradFi and DeFi

Pearce Clune, COO at ZIG Finance and Venture Partner at ZIG Labs, joins Raghda Ibraheem as the convergence between traditional finance and decentralised finance accelerates, with Coinbase setting up a tokenisation hub in Abu Dhabi, Mubadala tokenising a private market fund, and Saudi Arabia completing its first sovereign native tokenised title deed transfer.

His most important point cuts through the noise: the technology question has been answered. Assets can exist on-chain, that has been proved. The hard work now is everything around that: origination, structuring, distribution, regulation, and finding the buyers. ZIG Finance addresses this as an end-to-end problem through three layers, ZIG Markets for origination, structuring, and distribution; ZIGChain as the infrastructure layer; and ZIG Labs as the ecosystem builder.

On why the UAE is the right place for this convergence, his answer is grounded and specific: sophisticated financial institutions, large amounts of local capital, world-class regulators actively building frameworks, and government ambition providing the bedrock. The opportunity is not just to participate but to lead, not as a place to sell digital assets, but as a place to drive the structure of an entirely new financial infrastructure.

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