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The Business of Sports: College Athletics, NFL Controversies and NASCAR

Congress may still be divided over crypto regulation, but lawmakers are finding common ground on the future of college sports. The U.S. Senate has advanced the Protect College Sports Act, which aims to establish a federal framework for college athletics amid ongoing antitrust litigation, name, image and likeness changes, transfer rules and conference realignment.

Rick Horrow, Fintech TV sports business analyst and CEO of Sports Ventures, discusses why he expects the legislation to move forward and what it could mean for universities and athletes. He also breaks down proposed measures covering transfers, media rights and funding for historically Black colleges and universities.

Horrow also weighs in on several major stories across the sports business landscape, including Kansas City Chiefs tight end Travis Kelce being identified as a victim in an alleged Ponzi scheme, the controversy surrounding Macklemore and his removal from Ed Sheeran’s U.S. tour, and Steve Belichick’s sudden departure from the North Carolina Tar Heels.

The conversation also covers NASCAR’s latest commercial move, with FedEx Freight entering a long term partnership with the NASCAR Truck Series. Horrow explains why bringing new corporate sponsors into the sport could be significant for NASCAR as the value of its commercial ecosystem continues to grow.

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