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Gulf Market: Built for Staying, Not Passing Through

Rachel Zlatar, Founder of the Gulf Capital Institute, joins Lucy Gazmararian at ADX as international investors and founders flood into the Gulf with capital and ambition, but frequently without the cultural and market knowledge to succeed.

Her central message is simple: the Gulf is not the Western world. It is not the US. It is not Europe. Business here is built on relationships, on understanding each country’s sovereign vision, and on genuine long-term commitment. The founders and fund managers who succeed here are the ones who show up not to extract, but to contribute. Fly-in-fly-out does not work.

On women in Gulf private markets, her observation is the one most outsiders get wrong: the assumption that women play a limited role is simply incorrect. Emirati women are well-educated, deeply embedded in family businesses and government, and increasingly taking leadership of the next generation of family offices. Women are not absent from the Gulf investment ecosystem. They are a force within it.

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