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Holiday shopping

What Consumer Spending Data Really Says About the Economy

The American consumer is still spending, but the latest transaction data shows they are becoming much more selective. Michael Gunther, Vice President and Research...

The Rise of the Verified Internet: Fighting Bots in Digital Advertising

Online shopping is booming, with Amazon Prime Day generating a record-breaking $26.4 billion in sales, but the digital advertising industry is facing a major...

Holiday Brand Campaigns Shift Toward Authenticity as Consumers Seek Real Connection

The holiday season remains one of the most important periods for consumer spending, but holiday brand campaigns are undergoing a noticeable transformation. This year,...

Survey Shows More Americans Turning to Crypto for Gifts and Shopping

A new survey conducted by the National Cryptocurrency Association in partnership with PayPal highlights a meaningful shift in cryptocurrency adoption across the United States,...