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How Zeta Global Is Using AI to Transform Enterprise Intelligence

Artificial intelligence is reshaping enterprise software, and David Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, joins J.D. Durkin after ringing the NYSE Closing Bell to discuss how AI is fueling the company’s next phase of growth. Following a strong quarter marked by accelerating revenue, organic growth, and expanding profitability, David explains why Zeta’s decision to make AI and data the foundation of its platform years ago is now paying off as enterprises increasingly adopt intelligent, data-driven solutions.

David also shares how Zeta is evolving beyond marketing technology into a real-time business intelligence platform. Powered by hundreds of millions of consumer profiles and trillions of digital signals, the company’s AI platform is helping businesses improve customer acquisition, retention, and monetization while also providing actionable insights for strategic decisions such as inventory management, product planning, and retail expansion. Rather than relying on historical reports, Zeta aims to help organizations make smarter decisions using real-time intelligence.

A major focus of the conversation is Zeta’s strategic partnerships with OpenAI, Palantir, and Snowflake. David explains why integrating with Palantir Foundry represents one of the most significant milestones in the company’s history, enabling deeper enterprise intelligence and expanding Zeta’s capabilities well beyond marketing. He also discusses the launch of Athena, Zeta’s AI-powered voice assistant built with OpenAI technology, which allows business leaders to interact naturally with the platform and execute complex business objectives using simple voice commands.

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