Mineral Energy is an award-winning, pharmacist-formulated UAE brand creating natural skincare and wellness products. The brand combines science and nature to develop effective products made in the UAE. Joining me is Muna Alhammadi, Founder of Mineral Energy. Muna, welcome to the show.
Thank you very much for giving me this opportunity to share my experience and my story.
What inspired you to create the company and become an entrepreneur?
I did not start my company because skincare is a trend. I started in a different way. My son was having severe eczema. I tried for him every product on the shelves — every natural product that promised to calm, every doctor's advice. Nothing worked. His skin was scratched, bleeding, itchy. He was crying, waking up at night, not sleeping well. And all of this made me start my business. I am a pharmacist. I know what treatments exist. And I could not help my own son. So one night, while I was calming him from his crying and scratching, I decided: if I cannot find the relief for him, I should create it. So I started. I searched for every natural ingredient, the clinical research, the studies on how each ingredient benefits the skin. I also searched ancient natural recipes that our grandmothers used. I started, I failed, and I started over again — until the morning when his skin was calm.
And that became the product?
When my friends saw my son's skin getting better, they came and asked what I had done. I told them I had created something for him. They asked me to make it for them. They used it and had the same results. And then the friends of the friends heard about it. That is how it started. The product is called Dream Cream.
What happened next — did you take it further?
We went through the registration process and received a patent for the formula. We also won a Pioneer Healthcare Award recognised by the Department of Health in Abu Dhabi. And we completed a study with a university to check the skin protection results. The study confirmed a 60.6% skin protection layer — which is higher than comparable products in the market. This is especially important for eczema and diabetic skin.
Why did you choose the ADX platform to be part of today?
I chose to join this event and celebrate Women's Day because I want to show other women that from your fear and from your suffering, you can create a solution. You do not need to wait for others to give you the solution. If you have the skills and the knowledge, you can combine them and make great things.
What are the expansion plans?
We want to reach every mother globally who has gone through this story — who has watched her child suffer and felt helpless. We are currently seeing a lot of visitors to our website from the US and there is strong demand there. The US is our next destination for expansion. We want to help everyone globally, but right now our capabilities are still being built for shipping and production. The US market will be our next extension.
Thank you so much for coming on the show.
Thank you very much. Thank you.
