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Kapitus COO Ben Johnston on What Main Street Is Really Saying

Ben Johnston, COO of Kapitus, joins Johny Fernandez as CPI hits 3.7%, PPI sees its biggest jump since 2022, and mortgage rates cross 7%, with small businesses treading water and struggling to stay profitable.

His most important observation is that fuel permeates every other cost: shipping, customer access, employee commutes. Before tariffs even factor in, fuel is already driving almost all small business cost increases.

On what small business owners should do before year end, his advice is simple: get close to your customer base, understand where they are going in 2027, and build the capital plan and hiring plan now.

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