Rick Horrow sits down with Sean Gleason, Commissioner and CEO of Professional Bull Riders, one of the fastest-growing sports properties in America, off a season of 56 sellouts, 44 revenue records, and over 1.5 million in live attendance. A Western Washington University graduate with 27 years in the sport, Gleason shares how PBR grew from a literal coffee-can savings account to a business now owned by TKO alongside UFC, WWE, and IMG, why he bet early on the Team Series format that transformed PBR from a niche pursuit into a mainstream property, and what the next decade holds for the sport and its athletes.
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