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How Bullish Is Bringing Stocks On-Chain

Tokenization is moving deeper into traditional finance as regulators, exchanges and digital asset firms work toward clearer rules for bringing securities on-chain. Against this backdrop, Bullish is pursuing an issuer-sponsored model for tokenized equities, aiming to connect traditional market infrastructure with blockchain technology without relying on a special-purpose vehicle.

Joining Remy Blaire from the New York Stock Exchange is Thomas Cowan, Global Head of Tokenization at Bullish, who explains how Bullish’s planned acquisition of Equiniti could create an end-to-end ecosystem for tokenized equities. Cowan discusses the different tokenization models, the importance of transfer agents and how moving equities on-chain could improve transparency, collateral mobility and access to 24/7 markets.

Cowan also explores how tokenization could fundamentally change the relationship between companies and their shareholders. Greater visibility into investors could allow public companies to offer targeted benefits, rewards and engagement directly to shareholders. As the industry waits for greater regulatory clarity, Bullish is focused on interoperability and working with exchanges, brokers, custodians and market makers to build the infrastructure needed for the next wave of institutional tokenization.

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