scaling solution is designed to make Ethereum cheaper and faster.
Well last week, popular retail brokerage platform Robin had launching a blockchain utilizing trams tech stack and having $24 million in tokenized value.
Robins value hitting 36 million across tram and the Robinhood chain.
Meanwhile, as the Electronics has been piloting in on chain advertising network on arbitrary.
The platform could be a major step forward for enterprise.
Blockchain adoption now it does allow brands as well as publishers to automate and purchases as well as verified deliveries and lower operational costs without abandoning their existing ad infrastructure.
Well joining me live here at the New York Stock Exchange to weigh in is Steven Goldfetter who is CEO and co-founder of Ofchain, the company behind the arbitram network.
Great to have you here, Stephen.
Thank you so much for joining me.
Great to be here.
Thank you.
Well, you're joining us on the heels of that Robinhood announcement.
So what does.
Tell you about enterprise adoption.
Enterprise adoption are increasingly realizing that blockchain infrastructure is the way of the future.
I think Vlad Tenev said it really well, where stocks started on pen and paper and filing cabinet, moved to mainframe computers, eventually to the cloud, and now the next iteration of that is moving on to the blockchain infrastructure where you become part of the programmable economy, and I think LG and Robin and other enterprises are appreciating the maturity, the flexibility, and the scalability of the Arbitram platform as the technology that allows them to take this next step in their iteration.
Yes, and Steven, for our viewers out there who are watching right now and they may not be as familiar with Arbitram, can you walk us through the technology?
Absolutely.
So Arbitram leverages the security of Ethereum.
Ethereum is the most well known smart contract platform, and Arbitram allows enterprises like Robinhood to take that security of Ethereum and package it up in their case, and they're actually their own chain.
So Arbitram has a public chain called Arbitram One which has about $17.5 billion on the platform and does about 64. a billion dollars in monthly stablecoin volume as an example, but also we support on the Arbitram platform other enterprises like Robinhood to have their own customized environment.
So Robinhood last week announced Robinhood chain, and just in the one week since the launch, there's already over $415 million on the chain.
They've done over $250 million in volume on Uniswap.
They're doing $4 million in daily transactions and it allows them to have their own little home on Ethereum for their enterprise.
Yes, and we are just kicking off the second half of 2026 and at the beginning of the year within the digital asset space, some of the trends that were in the spotlight included institutional adoption here.
So what does this moment right now tell you about institutional adoption and how they're finally adopting blockchain as a core financial infrastructure?
Yes, I think it's a shift exactly as you said, where institutions aren't looking at blockchain as an asset class anymore, but they're understanding that it's foundational infrastructure.
Infrastructure that is powering the next generation of programmable economy, smart money, money where you can attach smart contracts and move it on chain, and it creates efficiencies for users like 24 hour trading is available on Robinhood.
Robinhood launched their stock tokens on the same day to 120 countries, over 2000 equities that they tokenized in the arbitram platform, and it's the next iteration of just making the markets work for users, making them programmable, flexible, and taking a lot of those processes that used to be manual and upgrading them to programmable.
And another area that has been gaining a lot of traction is tokenized assets.
So why do you think tokenized equities in particular are such a turning point for both capital markets as well as for retail traders?
So for retail traders, it gives them a much better experience.
Things like we mentioned 24 hour trading, but also really fast settlements.
So sometimes you'll wait T+1, T2, T+5, depending on the product to get your money out.
5 days you'll have to wait, but in blockchain you'll get your money.
The next block, so instant stablecoin settlements, it provides a better user experience for the issuers.
It provides more efficiency and more scale and also more interoperability and just the ability to expand.
Robinhood fuels their international expansion.
If you go ahead in Robinhood in Europe and buy a share of Apple, you're actually getting a tokenized share on Robinhood chain on the Arbitram platform and that allows them to simultaneously expand to 120 countries in a way that the traditional infrastructure would not have been possible on that scale.
And finally, before I let you go, traditionally when we're talking about Tradify and Dei coming together, it might end up being a clunky user experience.
But when it comes to what we're seeing for new consumer apps here within the space, why do you think it's so important to simplify the complexity so much so that consumers aren't even aware of what's happening underneath the hood?
I think it's like when I go on my phone and I order a car or Uber, I don't think about the internet. underneath of it.
I just think of here's a car, I'm getting a car, or here's my food, I'm getting my food.
I think users need the same thing for crypto to grow outside of the tens of thousands of users that really care about crypto or know how to deal with the technical intricacies.
We need to abstract that away from users, and that's exactly what Robinhood is doing.
They're taking the arbitrary technology stack.
They're handing it to their users, to millions of users now that don't actually even know that they're using the blockchain.
They might know because it says tokenize.
They don't have to think about that.
They don't have to.
Worry about that.
They're getting the benefits of the technology without having to worry about any of the traditional pin points.
Yes.
And finally, before I let you go, since we're just kicking off the second half of 2026, what do you expect to see as we head into the rest of this year?
I think we're going to see a massive boom in institutional adoption.
We're seeing the first movers like Robinhood going deep in, not a side project.
We're taking their entire business and putting it on the blockchain.
We're seeing LG do that.
There will be several others that I think will continue to do that.
Just this week we saw security.
Ties of tokenization platform, you know, with the first public to be available tokenization platform available publicly.
I think we're going to see a massive influx in institutional adoption.
Obviously, you know, from the market perspective, crypto is in a bit of a bare spot right now, but from an institutional adoption perspective, I think we've never seen more interest, and I think it's a good signal of what's to come generally for those spaces.
Well, Steven, it was great having you on the show.
Thank you so much for joining us today and thank you so much for sharing your insights.
Thank you for having me.
My pleasure.
