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Why the Next Generation of Global Companies Is Coming From Europe

At Money 2020 Europe in Amsterdam, Rana Yared, General Partner at Balderton Capital, discusses the “Built in Europe” movement and why European startups deserve more recognition on the global stage. From fintech to AI and deep tech, European companies are proving they can build and scale world-leading businesses.

Rana explains why Europe’s strength lies in its diverse talent pool, world-class engineers, and innovation hubs across cities like London, Paris, Munich, Stockholm, and Zurich. Rather than viewing Europe as a market of potential, she highlights how companies such as Revolut, 11 Labs, and other European-founded businesses are already competing globally.

The conversation also explores Europe’s unique fintech advantage, driven by cross-border payments, multiple currencies, and decades of financial infrastructure. As new technology hubs continue to emerge, Rana shares why Europe’s startup ecosystem is entering a new era of confidence and global ambition.

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